Ever since "My Friend Blankey" appeared at some major Baby & Toddler Expos, and was showcased in the Worldwide Licensing Directory, as well as many Major Trade Publications, the character has been growing and maturing. This story is about a sweet and lovable friend that comes to life, and represents fun, happiness and is a source of comfort as well as being a transitional object for a child's sense of self. The character encourages children to play and explore strange  environments as it teaches them lessons important for growth. The character also morphs into a real live-action role-model, and takes kids on an adventure that promises to make a lasting impression.